The new Isuzu D-Max and its sister Mazda BT-50 are creating a lot of anticipation amongst ute enthusiasts in Australia.
Supplies of the vehicle are trickling through and at TUFF we are eagerly awaiting our DMax All Terrain next week.
We have already designed and manufactured a tray for the new DMax which will be launched at the opening of the new showroom for BLACK TRUCK SALES.
The DMax has done well in the Australian new Car Assessment Program (ANCAP) according to CARADVICE, meeting the highest standards of any ute.
With more technology and safety features and a considerable price increase, the new DMax is no longer the no-frills alternative for people looking for a less complicated ute.
For some, the new Isuzu is aimed squarely at the segment of the market where the Ford Ranger tends to dominate alongside the Toyota Hilux.
The TUFF range of bullbars is already on the drawing board and our R&D team are poised to get TUFF bullbars out into the marketplace ASAP. Watch this space.
Author: Mark Casey – General Manager [TUFF AUSTRALIA]